To build social proof, you might start a hashtag for users to submit testimonials. For example, P90X is an at-home training program that uses the hashtag #p90xresults to gather customer results.
This helps build social proof that their product works without seeming promotional. Additionally, you can share posts and interact with customers who mention your brand to spread awareness of the positive results your customers' get from using your product or service.
2. Post offers and discounts online.
To complement your marketing campaign, you can promote discounts and offers on social media. In fact, there's even a special section for offers on Facebook.
Discounts can help spread awareness and bring in new customers who might not have tried your product or service.
For example, a video game store, Play N Trade, uses the Facebook offer section to promote a free year membership:
Play N Trade offers discounts on Facebook.Image Source
3. Showcase happy customers.
The best people to promote your brand are your current customers. Using social media, you can showcase happy customers and their stories by liking or sharing posts of them using your product or service.
You can encourage customers to share photos of themselves with your product and create a hashtag to promote it.
For example, Coca-Cola started a marketing campaign called Share a Coke. The hashtag #shareacoke became a place where people would take pictures of the new product. This promoted their campaign and drove more customers to purchase their product so they could find a Coke with their name on it.
4. Host contests.
People love winning free stuff and getting discounts — which is why a content is such an effective social media campaign idea.
Hosting a contest on social media is an excellent way to drive engagement, traffic, and create brand awareness.
You can run several different types of contests including asking followers to tag a friend in the comments, answer a question in the comments, or send a photo of themselves with your product or service.
Additionally, if you're creating an ad campaign, you can host a casting contest and feature your customers in your ads.
5. Create calls-to-action on your posts.
Just like in the real world, being mysterious doesn't get you far. If you want your customers to do something, ask them to do it.
A call-to-action (CTA) does just that. By including a CTA on all your social media posts, people are more likely to interact and engage.
CTAs can be simple -- like asking people to sign up, subscribe, learn more, or comment below. A CTA can increase your click-through-rate (CTR), engagement, and success of your social media campaigns.
6. Encourage engagement with polls.
Who doesn't love a good poll when you're scrolling through your social media feed? Personally, I vote in every poll I see. I'm even tempted to vote in the ones that don't apply to me -- although I try not to because I don't want to ruin the numbers.
With polls, you'll learn more about your audience and increase engagement.
For example, TurboTax used the polls feature on Twitter to see if people considered rideshare drivers self-employed:
Turbo Tax posts a poll on Twitter.Image Source
If you're running a social media campaign, or any campaign for that matter, you should consider adding a poll to your social accounts.
7. Put together an influencer giveaway.
Influencer marketing isn't a passing fad.
In fact, the influencer marketing industry is set to reach $10 billion by 2020. Additionally, 80% of marketers say influencer marketing is effective for their businesses.
That's why you should consider putting together an influencer giveaway social media campaign. Working on your relationships with influencers in your industry will help increase brand awareness and build social proof.
After researching the influencers in your industry, contact them and suggest a giveaway.
8. Go live.
When you're putting together a social media campaign, don't underestimate live videos.
In a recent survey of 1,000 respondents, 80% said they would rather watch a live video from a brand than read a blog, and 82% prefer live video to social media posts.
You can use this to your advantage.
Try hosting a live stream, talking to your customers in real-time, or asking and answering questions. This will help you connect with your audience in a way that personifies your brand. By personifying your brand, people are more likely to feel connected to your company in the same way they feel connected to a friend.
9. Have a takeover.
Takeovers is an opportunity to keep things interesting in your Stories section of your social profiles. You can have employees, partners, or guests host a "takeover" for the day. This entails having someone else — apart from your social media team — regularly post content on your social media page(s) for a day.
For example, every day The Skimm has an employee take over their Instagram Stories. Typically, they show followers what they do in a day, discuss what their job is, what their responsibilities are, and give career advice. This helps with branding and also promotes their workplace culture.
If you're running a social media campaign, adding a takeover to your promotion can help increase engagement — additionally, having a guest or partner takeover your account can help your brand reach their audience, as well.
10. Publish behind-the-scenes content.
Behind-the-scenes content is one of the best ways to connect with your audience.
By showcasing a behind-the-scenes look, you can keep current and prospective customers up-to-date, brag about your team, and create an emotional connection that makes you relatable.
With any social media campaign, behind-the-scenes content can show off your personality and broaden your content.
11. Livestream events.
A social media campaign is one of the best ways to promote your events. But the promotion shouldn't end on the day of the event.
Instead, consider live streaming certain parts of the event on social media. This will create more buzz about the event, encourage interaction with attendees, and is helpful for people who couldn't attend the event.
12. Design a viral campaign.
Creating a viral marketing campaign is an easy sentence to write, but a hard concept to execute.
When you're brainstorming your next social media campaign, answer these questions:
Does it appeal to your target audience?
Does it have strong visuals?
Does it have an emotional appeal?
Is it creative?
Is it easy to digest, and share?
Does the timing make sense?
Like the ALS challenge, creating some sort of online challenge that influencers can easily participate in will help spread the word.
13. Write event hashtags.
If you're hosting an event, don't forget to create a hashtag. With a hashtag, you can reply to attendees and keep track of questions.
For example, at INBOUND, the event hashtag is typically #INBOUND19 (or whatever year it is). This hashtag helps HubSpot curates content related to INBOUND, including attendees' pictures of themselves at the event, and attendees' testimonials/opinions on the event.To build social proof, you might start a hashtag for users to submit testimonials. For example, P90X is an at-home training program that uses the hashtag #p90xresults to gather customer results.
This helps build social proof that their product works without seeming promotional. Additionally, you can share posts and interact with customers who mention your brand to spread awareness of the positive results your customers' get from using your product or service.
2. Post offers and discounts online.
To complement your marketing campaign, you can promote discounts and offers on social media. In fact, there's even a special section for offers on Facebook.
Discounts can help spread awareness and bring in new customers who might not have tried your product or service.
For example, a video game store, Play N Trade, uses the Facebook offer section to promote a free year membership:
Play N Trade offers discounts on Facebook.Image Source
3. Showcase happy customers.
The best people to promote your brand are your current customers. Using social media, you can showcase happy customers and their stories by liking or sharing posts of them using your product or service.
You can encourage customers to share photos of themselves with your product and create a hashtag to promote it.
For example, Coca-Cola started a marketing campaign called Share a Coke. The hashtag #shareacoke became a place where people would take pictures of the new product. This promoted their campaign and drove more customers to purchase their product so they could find a Coke with their name on it.
4. Host contests.
People love winning free stuff and getting discounts — which is why a content is such an effective social media campaign idea.
Hosting a contest on social media is an excellent way to drive engagement, traffic, and create brand awareness.
You can run several different types of contests including asking followers to tag a friend in the comments, answer a question in the comments, or send a photo of themselves with your product or service.
Additionally, if you're creating an ad campaign, you can host a casting contest and feature your customers in your ads.
5. Create calls-to-action on your posts.
Just like in the real world, being mysterious doesn't get you far. If you want your customers to do something, ask them to do it.
A call-to-action (CTA) does just that. By including a CTA on all your social media posts, people are more likely to interact and engage.
CTAs can be simple -- like asking people to sign up, subscribe, learn more, or comment below. A CTA can increase your click-through-rate (CTR), engagement, and success of your social media campaigns.
6. Encourage engagement with polls.
Who doesn't love a good poll when you're scrolling through your social media feed? Personally, I vote in every poll I see. I'm even tempted to vote in the ones that don't apply to me -- although I try not to because I don't want to ruin the numbers.
With polls, you'll learn more about your audience and increase engagement.
For example, TurboTax used the polls feature on Twitter to see if people considered rideshare drivers self-employed:
Turbo Tax posts a poll on Twitter.Image Source
If you're running a social media campaign, or any campaign for that matter, you should consider adding a poll to your social accounts.
7. Put together an influencer giveaway.
Influencer marketing isn't a passing fad.
In fact, the influencer marketing industry is set to reach $10 billion by 2020. Additionally, 80% of marketers say influencer marketing is effective for their businesses.
That's why you should consider putting together an influencer giveaway social media campaign. Working on your relationships with influencers in your industry will help increase brand awareness and build social proof.
After researching the influencers in your industry, contact them and suggest a giveaway.
8. Go live.
When you're putting together a social media campaign, don't underestimate live videos.
In a recent survey of 1,000 respondents, 80% said they would rather watch a live video from a brand than read a blog, and 82% prefer live video to social media posts.
You can use this to your advantage.
Try hosting a live stream, talking to your customers in real-time, or asking and answering questions. This will help you connect with your audience in a way that personifies your brand. By personifying your brand, people are more likely to feel connected to your company in the same way they feel connected to a friend.
9. Have a takeover.
Takeovers is an opportunity to keep things interesting in your Stories section of your social profiles. You can have employees, partners, or guests host a "takeover" for the day. This entails having someone else — apart from your social media team — regularly post content on your social media page(s) for a day.
For example, every day The Skimm has an employee take over their Instagram Stories. Typically, they show followers what they do in a day, discuss what their job is, what their responsibilities are, and give career advice. This helps with branding and also promotes their workplace culture.
If you're running a social media campaign, adding a takeover to your promotion can help increase engagement — additionally, having a guest or partner takeover your account can help your brand reach their audience, as well.
10. Publish behind-the-scenes content.
Behind-the-scenes content is one of the best ways to connect with your audience.
By showcasing a behind-the-scenes look, you can keep current and prospective customers up-to-date, brag about your team, and create an emotional connection that makes you relatable.
With any social media campaign, behind-the-scenes content can show off your personality and broaden your content.
11. Livestream events.
A social media campaign is one of the best ways to promote your events. But the promotion shouldn't end on the day of the event.
Instead, consider live streaming certain parts of the event on social media. This will create more buzz about the event, encourage interaction with attendees, and is helpful for people who couldn't attend the event.
12. Design a viral campaign.
Creating a viral marketing campaign is an easy sentence to write, but a hard concept to execute.
When you're brainstorming your next social media campaign, answer these questions:
Does it appeal to your target audience?
Does it have strong visuals?
Does it have an emotional appeal?
Is it creative?
Is it easy to digest, and share?
Does the timing make sense?
Like the ALS challenge, creating some sort of online challenge that influencers can easily participate in will help spread the word.
13. Write event hashtags.
If you're hosting an event, don't forget to create a hashtag. With a hashtag, you can reply to attendees and keep track of questions.
For example, at INBOUND, the event hashtag is typically #INBOUND19 (or whatever year it is). This hashtag helps HubSpot curates content related to INBOUND, including attendees' pictures of themselves at the event, and attendees' testimonials/opinions on the event.To build social proof, you might start a hashtag for users to submit testimonials. For example, P90X is an at-home training program that uses the hashtag #p90xresults to gather customer results.
This helps build social proof that their product works without seeming promotional. Additionally, you can share posts and interact with customers who mention your brand to spread awareness of the positive results your customers' get from using your product or service.
2. Post offers and discounts online.
To complement your marketing campaign, you can promote discounts and offers on social media. In fact, there's even a special section for offers on Facebook.
Discounts can help spread awareness and bring in new customers who might not have tried your product or service.
For example, a video game store, Play N Trade, uses the Facebook offer section to promote a free year membership:
Play N Trade offers discounts on Facebook.Image Source
3. Showcase happy customers.
The best people to promote your brand are your current customers. Using social media, you can showcase happy customers and their stories by liking or sharing posts of them using your product or service.
You can encourage customers to share photos of themselves with your product and create a hashtag to promote it.
For example, Coca-Cola started a marketing campaign called Share a Coke. The hashtag #shareacoke became a place where people would take pictures of the new product. This promoted their campaign and drove more customers to purchase their product so they could find a Coke with their name on it.
4. Host contests.
People love winning free stuff and getting discounts — which is why a content is such an effective social media campaign idea.
Hosting a contest on social media is an excellent way to drive engagement, traffic, and create brand awareness.
You can run several different types of contests including asking followers to tag a friend in the comments, answer a question in the comments, or send a photo of themselves with your product or service.
Additionally, if you're creating an ad campaign, you can host a casting contest and feature your customers in your ads.
5. Create calls-to-action on your posts.
Just like in the real world, being mysterious doesn't get you far. If you want your customers to do something, ask them to do it.
A call-to-action (CTA) does just that. By including a CTA on all your social media posts, people are more likely to interact and engage.
CTAs can be simple -- like asking people to sign up, subscribe, learn more, or comment below. A CTA can increase your click-through-rate (CTR), engagement, and success of your social media campaigns.
6. Encourage engagement with polls.
Who doesn't love a good poll when you're scrolling through your social media feed? Personally, I vote in every poll I see. I'm even tempted to vote in the ones that don't apply to me -- although I try not to because I don't want to ruin the numbers.
With polls, you'll learn more about your audience and increase engagement.
For example, TurboTax used the polls feature on Twitter to see if people considered rideshare drivers self-employed:
Turbo Tax posts a poll on Twitter.Image Source
If you're running a social media campaign, or any campaign for that matter, you should consider adding a poll to your social accounts.
7. Put together an influencer giveaway.
Influencer marketing isn't a passing fad.
In fact, the influencer marketing industry is set to reach $10 billion by 2020. Additionally, 80% of marketers say influencer marketing is effective for their businesses.
That's why you should consider putting together an influencer giveaway social media campaign. Working on your relationships with influencers in your industry will help increase brand awareness and build social proof.
After researching the influencers in your industry, contact them and suggest a giveaway.
8. Go live.
When you're putting together a social media campaign, don't underestimate live videos.
In a recent survey of 1,000 respondents, 80% said they would rather watch a live video from a brand than read a blog, and 82% prefer live video to social media posts.
You can use this to your advantage.
Try hosting a live stream, talking to your customers in real-time, or asking and answering questions. This will help you connect with your audience in a way that personifies your brand. By personifying your brand, people are more likely to feel connected to your company in the same way they feel connected to a friend.
9. Have a takeover.
Takeovers is an opportunity to keep things interesting in your Stories section of your social profiles. You can have employees, partners, or guests host a "takeover" for the day. This entails having someone else — apart from your social media team — regularly post content on your social media page(s) for a day.
For example, every day The Skimm has an employee take over their Instagram Stories. Typically, they show followers what they do in a day, discuss what their job is, what their responsibilities are, and give career advice. This helps with branding and also promotes their workplace culture.
If you're running a social media campaign, adding a takeover to your promotion can help increase engagement — additionally, having a guest or partner takeover your account can help your brand reach their audience, as well.
10. Publish behind-the-scenes content.
Behind-the-scenes content is one of the best ways to connect with your audience.
By showcasing a behind-the-scenes look, you can keep current and prospective customers up-to-date, brag about your team, and create an emotional connection that makes you relatable.
With any social media campaign, behind-the-scenes content can show off your personality and broaden your content.
11. Livestream events.
A social media campaign is one of the best ways to promote your events. But the promotion shouldn't end on the day of the event.
Instead, consider live streaming certain parts of the event on social media. This will create more buzz about the event, encourage interaction with attendees, and is helpful for people who couldn't attend the event.
12. Design a viral campaign.
Creating a viral marketing campaign is an easy sentence to write, but a hard concept to execute.
When you're brainstorming your next social media campaign, answer these questions:
Does it appeal to your target audience?
Does it have strong visuals?
Does it have an emotional appeal?
Is it creative?
Is it easy to digest, and share?
Does the timing make sense?
Like the ALS challenge, creating some sort of online challenge that influencers can easily participate in will help spread the word.
13. Write event hashtags.
If you're hosting an event, don't forget to create a hashtag. With a hashtag, you can reply to attendees and keep track of questions.
For example, at INBOUND, the event hashtag is typically #INBOUND19 (or whatever year it is). This hashtag helps HubSpot curates content related to INBOUND, including attendees' pictures of themselves at the event, and attendees' testimonials/opinions on the event.
This helps build social proof that their product works without seeming promotional. Additionally, you can share posts and interact with customers who mention your brand to spread awareness of the positive results your customers' get from using your product or service.
2. Post offers and discounts online.
To complement your marketing campaign, you can promote discounts and offers on social media. In fact, there's even a special section for offers on Facebook.
Discounts can help spread awareness and bring in new customers who might not have tried your product or service.
For example, a video game store, Play N Trade, uses the Facebook offer section to promote a free year membership:
Play N Trade offers discounts on Facebook.Image Source
3. Showcase happy customers.
The best people to promote your brand are your current customers. Using social media, you can showcase happy customers and their stories by liking or sharing posts of them using your product or service.
You can encourage customers to share photos of themselves with your product and create a hashtag to promote it.
For example, Coca-Cola started a marketing campaign called Share a Coke. The hashtag #shareacoke became a place where people would take pictures of the new product. This promoted their campaign and drove more customers to purchase their product so they could find a Coke with their name on it.
4. Host contests.
People love winning free stuff and getting discounts — which is why a content is such an effective social media campaign idea.
Hosting a contest on social media is an excellent way to drive engagement, traffic, and create brand awareness.
You can run several different types of contests including asking followers to tag a friend in the comments, answer a question in the comments, or send a photo of themselves with your product or service.
Additionally, if you're creating an ad campaign, you can host a casting contest and feature your customers in your ads.
5. Create calls-to-action on your posts.
Just like in the real world, being mysterious doesn't get you far. If you want your customers to do something, ask them to do it.
A call-to-action (CTA) does just that. By including a CTA on all your social media posts, people are more likely to interact and engage.
CTAs can be simple -- like asking people to sign up, subscribe, learn more, or comment below. A CTA can increase your click-through-rate (CTR), engagement, and success of your social media campaigns.
6. Encourage engagement with polls.
Who doesn't love a good poll when you're scrolling through your social media feed? Personally, I vote in every poll I see. I'm even tempted to vote in the ones that don't apply to me -- although I try not to because I don't want to ruin the numbers.
With polls, you'll learn more about your audience and increase engagement.
For example, TurboTax used the polls feature on Twitter to see if people considered rideshare drivers self-employed:
Turbo Tax posts a poll on Twitter.Image Source
If you're running a social media campaign, or any campaign for that matter, you should consider adding a poll to your social accounts.
7. Put together an influencer giveaway.
Influencer marketing isn't a passing fad.
In fact, the influencer marketing industry is set to reach $10 billion by 2020. Additionally, 80% of marketers say influencer marketing is effective for their businesses.
That's why you should consider putting together an influencer giveaway social media campaign. Working on your relationships with influencers in your industry will help increase brand awareness and build social proof.
After researching the influencers in your industry, contact them and suggest a giveaway.
8. Go live.
When you're putting together a social media campaign, don't underestimate live videos.
In a recent survey of 1,000 respondents, 80% said they would rather watch a live video from a brand than read a blog, and 82% prefer live video to social media posts.
You can use this to your advantage.
Try hosting a live stream, talking to your customers in real-time, or asking and answering questions. This will help you connect with your audience in a way that personifies your brand. By personifying your brand, people are more likely to feel connected to your company in the same way they feel connected to a friend.
9. Have a takeover.
Takeovers is an opportunity to keep things interesting in your Stories section of your social profiles. You can have employees, partners, or guests host a "takeover" for the day. This entails having someone else — apart from your social media team — regularly post content on your social media page(s) for a day.
For example, every day The Skimm has an employee take over their Instagram Stories. Typically, they show followers what they do in a day, discuss what their job is, what their responsibilities are, and give career advice. This helps with branding and also promotes their workplace culture.
If you're running a social media campaign, adding a takeover to your promotion can help increase engagement — additionally, having a guest or partner takeover your account can help your brand reach their audience, as well.
10. Publish behind-the-scenes content.
Behind-the-scenes content is one of the best ways to connect with your audience.
By showcasing a behind-the-scenes look, you can keep current and prospective customers up-to-date, brag about your team, and create an emotional connection that makes you relatable.
With any social media campaign, behind-the-scenes content can show off your personality and broaden your content.
11. Livestream events.
A social media campaign is one of the best ways to promote your events. But the promotion shouldn't end on the day of the event.
Instead, consider live streaming certain parts of the event on social media. This will create more buzz about the event, encourage interaction with attendees, and is helpful for people who couldn't attend the event.
12. Design a viral campaign.
Creating a viral marketing campaign is an easy sentence to write, but a hard concept to execute.
When you're brainstorming your next social media campaign, answer these questions:
Does it appeal to your target audience?
Does it have strong visuals?
Does it have an emotional appeal?
Is it creative?
Is it easy to digest, and share?
Does the timing make sense?
Like the ALS challenge, creating some sort of online challenge that influencers can easily participate in will help spread the word.
13. Write event hashtags.
If you're hosting an event, don't forget to create a hashtag. With a hashtag, you can reply to attendees and keep track of questions.
For example, at INBOUND, the event hashtag is typically #INBOUND19 (or whatever year it is). This hashtag helps HubSpot curates content related to INBOUND, including attendees' pictures of themselves at the event, and attendees' testimonials/opinions on the event.To build social proof, you might start a hashtag for users to submit testimonials. For example, P90X is an at-home training program that uses the hashtag #p90xresults to gather customer results.
This helps build social proof that their product works without seeming promotional. Additionally, you can share posts and interact with customers who mention your brand to spread awareness of the positive results your customers' get from using your product or service.
2. Post offers and discounts online.
To complement your marketing campaign, you can promote discounts and offers on social media. In fact, there's even a special section for offers on Facebook.
Discounts can help spread awareness and bring in new customers who might not have tried your product or service.
For example, a video game store, Play N Trade, uses the Facebook offer section to promote a free year membership:
Play N Trade offers discounts on Facebook.Image Source
3. Showcase happy customers.
The best people to promote your brand are your current customers. Using social media, you can showcase happy customers and their stories by liking or sharing posts of them using your product or service.
You can encourage customers to share photos of themselves with your product and create a hashtag to promote it.
For example, Coca-Cola started a marketing campaign called Share a Coke. The hashtag #shareacoke became a place where people would take pictures of the new product. This promoted their campaign and drove more customers to purchase their product so they could find a Coke with their name on it.
4. Host contests.
People love winning free stuff and getting discounts — which is why a content is such an effective social media campaign idea.
Hosting a contest on social media is an excellent way to drive engagement, traffic, and create brand awareness.
You can run several different types of contests including asking followers to tag a friend in the comments, answer a question in the comments, or send a photo of themselves with your product or service.
Additionally, if you're creating an ad campaign, you can host a casting contest and feature your customers in your ads.
5. Create calls-to-action on your posts.
Just like in the real world, being mysterious doesn't get you far. If you want your customers to do something, ask them to do it.
A call-to-action (CTA) does just that. By including a CTA on all your social media posts, people are more likely to interact and engage.
CTAs can be simple -- like asking people to sign up, subscribe, learn more, or comment below. A CTA can increase your click-through-rate (CTR), engagement, and success of your social media campaigns.
6. Encourage engagement with polls.
Who doesn't love a good poll when you're scrolling through your social media feed? Personally, I vote in every poll I see. I'm even tempted to vote in the ones that don't apply to me -- although I try not to because I don't want to ruin the numbers.
With polls, you'll learn more about your audience and increase engagement.
For example, TurboTax used the polls feature on Twitter to see if people considered rideshare drivers self-employed:
Turbo Tax posts a poll on Twitter.Image Source
If you're running a social media campaign, or any campaign for that matter, you should consider adding a poll to your social accounts.
7. Put together an influencer giveaway.
Influencer marketing isn't a passing fad.
In fact, the influencer marketing industry is set to reach $10 billion by 2020. Additionally, 80% of marketers say influencer marketing is effective for their businesses.
That's why you should consider putting together an influencer giveaway social media campaign. Working on your relationships with influencers in your industry will help increase brand awareness and build social proof.
After researching the influencers in your industry, contact them and suggest a giveaway.
8. Go live.
When you're putting together a social media campaign, don't underestimate live videos.
In a recent survey of 1,000 respondents, 80% said they would rather watch a live video from a brand than read a blog, and 82% prefer live video to social media posts.
You can use this to your advantage.
Try hosting a live stream, talking to your customers in real-time, or asking and answering questions. This will help you connect with your audience in a way that personifies your brand. By personifying your brand, people are more likely to feel connected to your company in the same way they feel connected to a friend.
9. Have a takeover.
Takeovers is an opportunity to keep things interesting in your Stories section of your social profiles. You can have employees, partners, or guests host a "takeover" for the day. This entails having someone else — apart from your social media team — regularly post content on your social media page(s) for a day.
For example, every day The Skimm has an employee take over their Instagram Stories. Typically, they show followers what they do in a day, discuss what their job is, what their responsibilities are, and give career advice. This helps with branding and also promotes their workplace culture.
If you're running a social media campaign, adding a takeover to your promotion can help increase engagement — additionally, having a guest or partner takeover your account can help your brand reach their audience, as well.
10. Publish behind-the-scenes content.
Behind-the-scenes content is one of the best ways to connect with your audience.
By showcasing a behind-the-scenes look, you can keep current and prospective customers up-to-date, brag about your team, and create an emotional connection that makes you relatable.
With any social media campaign, behind-the-scenes content can show off your personality and broaden your content.
11. Livestream events.
A social media campaign is one of the best ways to promote your events. But the promotion shouldn't end on the day of the event.
Instead, consider live streaming certain parts of the event on social media. This will create more buzz about the event, encourage interaction with attendees, and is helpful for people who couldn't attend the event.
12. Design a viral campaign.
Creating a viral marketing campaign is an easy sentence to write, but a hard concept to execute.
When you're brainstorming your next social media campaign, answer these questions:
Does it appeal to your target audience?
Does it have strong visuals?
Does it have an emotional appeal?
Is it creative?
Is it easy to digest, and share?
Does the timing make sense?
Like the ALS challenge, creating some sort of online challenge that influencers can easily participate in will help spread the word.
13. Write event hashtags.
If you're hosting an event, don't forget to create a hashtag. With a hashtag, you can reply to attendees and keep track of questions.
For example, at INBOUND, the event hashtag is typically #INBOUND19 (or whatever year it is). This hashtag helps HubSpot curates content related to INBOUND, including attendees' pictures of themselves at the event, and attendees' testimonials/opinions on the event.To build social proof, you might start a hashtag for users to submit testimonials. For example, P90X is an at-home training program that uses the hashtag #p90xresults to gather customer results.
This helps build social proof that their product works without seeming promotional. Additionally, you can share posts and interact with customers who mention your brand to spread awareness of the positive results your customers' get from using your product or service.
2. Post offers and discounts online.
To complement your marketing campaign, you can promote discounts and offers on social media. In fact, there's even a special section for offers on Facebook.
Discounts can help spread awareness and bring in new customers who might not have tried your product or service.
For example, a video game store, Play N Trade, uses the Facebook offer section to promote a free year membership:
Play N Trade offers discounts on Facebook.Image Source
3. Showcase happy customers.
The best people to promote your brand are your current customers. Using social media, you can showcase happy customers and their stories by liking or sharing posts of them using your product or service.
You can encourage customers to share photos of themselves with your product and create a hashtag to promote it.
For example, Coca-Cola started a marketing campaign called Share a Coke. The hashtag #shareacoke became a place where people would take pictures of the new product. This promoted their campaign and drove more customers to purchase their product so they could find a Coke with their name on it.
4. Host contests.
People love winning free stuff and getting discounts — which is why a content is such an effective social media campaign idea.
Hosting a contest on social media is an excellent way to drive engagement, traffic, and create brand awareness.
You can run several different types of contests including asking followers to tag a friend in the comments, answer a question in the comments, or send a photo of themselves with your product or service.
Additionally, if you're creating an ad campaign, you can host a casting contest and feature your customers in your ads.
5. Create calls-to-action on your posts.
Just like in the real world, being mysterious doesn't get you far. If you want your customers to do something, ask them to do it.
A call-to-action (CTA) does just that. By including a CTA on all your social media posts, people are more likely to interact and engage.
CTAs can be simple -- like asking people to sign up, subscribe, learn more, or comment below. A CTA can increase your click-through-rate (CTR), engagement, and success of your social media campaigns.
6. Encourage engagement with polls.
Who doesn't love a good poll when you're scrolling through your social media feed? Personally, I vote in every poll I see. I'm even tempted to vote in the ones that don't apply to me -- although I try not to because I don't want to ruin the numbers.
With polls, you'll learn more about your audience and increase engagement.
For example, TurboTax used the polls feature on Twitter to see if people considered rideshare drivers self-employed:
Turbo Tax posts a poll on Twitter.Image Source
If you're running a social media campaign, or any campaign for that matter, you should consider adding a poll to your social accounts.
7. Put together an influencer giveaway.
Influencer marketing isn't a passing fad.
In fact, the influencer marketing industry is set to reach $10 billion by 2020. Additionally, 80% of marketers say influencer marketing is effective for their businesses.
That's why you should consider putting together an influencer giveaway social media campaign. Working on your relationships with influencers in your industry will help increase brand awareness and build social proof.
After researching the influencers in your industry, contact them and suggest a giveaway.
8. Go live.
When you're putting together a social media campaign, don't underestimate live videos.
In a recent survey of 1,000 respondents, 80% said they would rather watch a live video from a brand than read a blog, and 82% prefer live video to social media posts.
You can use this to your advantage.
Try hosting a live stream, talking to your customers in real-time, or asking and answering questions. This will help you connect with your audience in a way that personifies your brand. By personifying your brand, people are more likely to feel connected to your company in the same way they feel connected to a friend.
9. Have a takeover.
Takeovers is an opportunity to keep things interesting in your Stories section of your social profiles. You can have employees, partners, or guests host a "takeover" for the day. This entails having someone else — apart from your social media team — regularly post content on your social media page(s) for a day.
For example, every day The Skimm has an employee take over their Instagram Stories. Typically, they show followers what they do in a day, discuss what their job is, what their responsibilities are, and give career advice. This helps with branding and also promotes their workplace culture.
If you're running a social media campaign, adding a takeover to your promotion can help increase engagement — additionally, having a guest or partner takeover your account can help your brand reach their audience, as well.
10. Publish behind-the-scenes content.
Behind-the-scenes content is one of the best ways to connect with your audience.
By showcasing a behind-the-scenes look, you can keep current and prospective customers up-to-date, brag about your team, and create an emotional connection that makes you relatable.
With any social media campaign, behind-the-scenes content can show off your personality and broaden your content.
11. Livestream events.
A social media campaign is one of the best ways to promote your events. But the promotion shouldn't end on the day of the event.
Instead, consider live streaming certain parts of the event on social media. This will create more buzz about the event, encourage interaction with attendees, and is helpful for people who couldn't attend the event.
12. Design a viral campaign.
Creating a viral marketing campaign is an easy sentence to write, but a hard concept to execute.
When you're brainstorming your next social media campaign, answer these questions:
Does it appeal to your target audience?
Does it have strong visuals?
Does it have an emotional appeal?
Is it creative?
Is it easy to digest, and share?
Does the timing make sense?
Like the ALS challenge, creating some sort of online challenge that influencers can easily participate in will help spread the word.
13. Write event hashtags.
If you're hosting an event, don't forget to create a hashtag. With a hashtag, you can reply to attendees and keep track of questions.
For example, at INBOUND, the event hashtag is typically #INBOUND19 (or whatever year it is). This hashtag helps HubSpot curates content related to INBOUND, including attendees' pictures of themselves at the event, and attendees' testimonials/opinions on the event.
